Trends in Readers' Advisory Services



Readers’ advisory — the art of recommending the right book to the right patron — is arguably one of the most important parts of a public librarian’s job. In an age when libraries are using their time and space for makerspaces, information literacy, gaming, job skills training, and computer use, the books still claim the largest share of real estate. Reading is not dead. Readers are still hungry to talk about books they love and seek help to find the next great thing. (See my colleague Paul Duckworth's piece on reading here.)

Many libraries have experimented with and embraced readers’ advisory on social media platforms like Twitter, Facebook, Tumblr, and Instagram. Over the last few years, librarians have jumped on hashtags like #fridayreads or #tuesdaytitles to offer custom recommendations in a new way. Setting up an hour a week with a few librarians to dish out customized reading suggestions has been one popular idea. Some large metropolitan library systems have enjoyed enduring success using an attractive, short form questionnaire to email customized reading lists. Seattle Public Library’s “Your Next 5 Books” and Multnomah County’s “My Librarian” advertise these services and even provide links to the lists in Bibliocommons.

A few intrepid libraries have taken a unique approach: Tattoo readers’ advisory. Multnomah County (Oregon), Denver Public (Colorado), and Durango Public (Colorado) libraries are among those that have pioneered this type of program. The libraries invite patrons to send in photos of their tattoos and the stories behind them; librarians then recommend titles that match the sentiment or “personality” of the tattoo. At first, these campaigns were largely conducted via social media, but Durango and Denver have since hosted live events where librarians and patrons can meet face-to-face to share their tattoos, stories, and recommendations. Denver has had so much success with this program that it recently hosted a fundraising evening featuring local tattoo artists who performed their art on patrons in the library.

During their last round of strategic planning, the Whatcom County Library System (WCLS), outside of Bellingham, Washington, chose to build a culture of reading in each location. To this end, all staff, not just librarians, were encouraged and trained in the art of “Reading Conversations.” Staff members have meaningful conversations with patrons about books while shelving in the stacks and working at the desk. Several WCLS librarians have a bookselling background and taught staff the quick method of “hand-selling,” which is used in the retail setting.

Hand-selling involves getting to the kernel of a recommendation. How do you compellingly describe a book in just three sentences? It takes practice! How do you avoid putting undue pressure on your patron to accept your recommendation, while giving them confidence to trust you? Give them three great titles and walk away. You want to understand the appeal factors in a plot, look for clues in the way publishers market and design a book, listen for cues in what patrons are really saying when they talk about books, and get comfortable talking about books you have not had a chance to read, yourself.

Whatcom County staff were encouraged to read broadly and try new genres. Internally, they were given a year-long game to lead the way, make it fun, and stretch their wings. Not all staff were naturals or comfortable with the idea of talking about books with strangers. Over the last two years, however, the culture inside the libraries has changed noticeably. Librarian Mary Kinser explained to me:

    “There’s a renewed energy and excitement around reading that is infectious – I hear it when I’m in the branches as a patron and I hear from staff all the time how much they enjoy the freedom we’ve granted them in spending time with patrons. I love being a fly on the wall and hearing staff talking about books, which we did not hear before Reading Conversations started. And the takeaway in all that conversation is more picks that we can share with patrons, of course.”

Excitement around books and reading—that’s what we’re all about!


For more Information:
“Inked RA: Libraries recommend books based on patron tattoos” (American Libraries March, 2018)
“Notes from the Field: Reading Conversations with Mary Kinser” (Booklist Online, February 9, 2017)